An interactive online display ad format that wraps around video. Maximise brand exposure and drive click-through rates.
InSkin Video is an interactive online display ad format that wraps around video housed on premium websites.
InSkinT Video maximises brand exposure and drives click-through rates with a powerful call to action. It delivers dwell times of 2-3 mins, unparalleled brand recall measures.On average InSkinT produces click-through rates higher than 2%, compared to the industry average of 0.2%. An opportunity to start a dialogue with the user when they are in an engaged frame of mind.
InSkin Video wraps around the video player on a publisher's website and remains visible for the entire video duration. Prompted by the user, the InSkin Video ad is activated, pausing the video and delivering a powerful, high-value message through an expanded creative. Once finished, the user simply closes the ad, InSkin Video retreats, and the original video content resumes.
A popular format across all agencies. Clients include BT, Unilever, VW, Sony Pictures, Fiat, GSK, Lloyds TSB, COI, Blackberry, AMEX, Orange, Volvo, Virgin Media, Halifax, Lindt, DSG, Betfair, Paramount, MacMillan
Reach an engaged audience across a premium network on sites like Telegraph, MTV, NME, Maxim, Trusted Reviews, Lovefilm, Channel 5, The Sun, Virgin Media, Metacafe, Videojug, OK Magazine.
Opportunity to host multiple content in the expandable such as video's, images, competitions etc. Creative built in house by InSkin Media design team.
Excellent user experience as the user-friendly format pauses the video content the consumer is watching, so they can easily control and interact with the brand messaging, before seamlessly resuming their content consumption.