Use trusted .gov.uk websites to reach the majority of local families at Christmas.
Use local council websites to reach local family decision makers at scale. Your campaign will feature on Council websites which are accessed by a highly diverse range of people that constitute a regional community. By placing your campaign around essential content and services like schools, regional events, leisure and health, you will keep your campaign
in a relevant context and at the forefront of consumers minds especially during the holidays.
Council websites host a wide variety of information and services for all the community. Family decision makers use council sites to pay council tax, get school term dates, plan local activities, find out swimming pool opening times, search for local recycling centres and find out when the Christmas lights get turned on or where they can visit Santa this year. These people are your local audience and staying front of mind with suggestions for activities, deals and new stores as they access essential services.
Your digital advertisement will appear on council websites across our network of local authorities. Leaderboards and iBars will be targeted around relevant content on the councils' websites. Audience members that need help with a specific issue will see your advertising on pages relating to their needs. As your campaign progresses, we will continually optimise its placement based on analysis of where and when it is performing best.
The Council Advertising Network allows you to target highly specific groups, all across the country. Target by location - Over 90% of traffic to local government websites comes from IP addresses within their boundaries, which gives advertisers an excellent way to target audiences in specific local areas. Target by context - Advertisers can ensure their messages are given relevance and context by targeting specific pages, sections or groups to increase response rates. Target by job role - For advertisers targeting B2B, advertising can be shown to specific job functions.