This idea is archived Integrated Online Solution

Provided by iVillage UK (OLD)
Online Advertising opportunities aross the leading website for women in the UK

Tell us about the Opportunity / What is it? is the largest women’s website in the UK with a dedicated readership. We offer an unparalleled opportunity to provide a complete solution in effectively targeting women online whether the campaign is brand led, response driven or a mixture of both. Using pertinent, hugely popular channels to match your audience upon our site such as beauty, parenting or relationships, we offer a combination of editorial content, interactive elements and supporting traditional online opportunities for the complete solution.

What is the Marketing Objective?

The opportunity allows campaigns to be created to maximise brand awareness or tailored to ensure response driven campaigns are also successful. The integrated nature of the solution allows planning to meet objectives from straight up branding to interaction and response driven campaigns relying heavily on targeted content for quantified results.

How does it work?

After a full discussion on your campaign objectives, we plan a campaign which will capture the reader’s attention and ensure success. Incorporating editorial content we can demonstrate the benefits of you product in a manner which resonates strongly with an audience who trust our content. Our expert team of writers can help produce numerous layers of succinct, themed content, with levels of interactivity as well as supporting competitions and extensive site promotion links to ensure high volume traffic.

Who's used it in the past?

Major FMCG clients such as Unilever, Nestle, Procter & Gamble, along with a range of fashion, beauty and pharmaceutical clients. Also extensive media clients such as 20th Century Fox, Harpercollins, EMI and numerous TV clients.

Features / Benefits

The multi-layered aspects of the site and huge breadth and depth of existing content gives you the chance to reach a dedicated group of readers from all life stages who regularly return to ivillage. Our channel specific opportunities coupled with the chance to tap into the first, burgeoning female social network allow a solution to be tailored to meet your key objectives. We have over a decade of experience, communicating effectively with women online and we can bring this to your campaign to ensure maximum empathy and impressive levels of increased brand awareness.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k3.5 million unique users with 35m page impressions a month
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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