Editorially themed issue, a first for The Lady, available for full headline partnership.
The Lady Magazine will publish a themed issue for the month of January covering all the glorious places our readers could explore. We will help them plan their trips for the entire year, from skiing the Alps to sunbathing in Zambia. Each element of the issue will follow the theme with fashion displaying the ultimate travel wardrobe to Home helping our readers add a touch of the exotic. Online will expand the content and contain an interactive map, along with more features and videos.
Our partner brand will be present on every page of the feature and all relevant editorial online. They will be fully integrated into the fabric of the brand and so will have massive prominence throughout our platforms. It will put them at the front of our readers minds when thinking about booking holidays and flights and will deliver a shared brand equity through perceived endorsement. This is a media first for The Lady.
Our readers are extremely affluent and upmarket and we are THE publication for people to look for holiday homes to rent or indeed purchase major holidays. The special issue will appeal to them as it fits well with their lifestyles. The sponsor will receive "In association with..." accreditation and logo presence on each page of the feature, the OBC, IBF, a DPS advertorial directly out of the editorial, full ownership of our Travel channel online with roadblocking and a bespoke three page microsite for the month.
This is a new initiative for 2013 and so is truly a media first. It would be ideal for airlines, such as British Airways or Emirates, perfect for travel search engines such as ebookers and expedia or just right for upmarket travel operators such as Kuoni or Abercrombie & Kent.
The special issue will be a great reference tool for our audience, delivering a longevity more than its weekly date. This will provide incredible added value to a sponsor. The association will create a shared brand equity enabling them to piggyback the trust the audience has with The Lady, developed over 127 years and put the sponsor at the forefront of their minds when choosing their travel operators.