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CASE STUDY:Jazzy Media communicate well-being messages to 11-16s

Provided by JazzyMedia
JazzyMedia helped Beatbullying build a direct relationship with Secondary schools nationwide.

What was the Challenge / Background of the Campaign?

Beatbullying work with children and young people to stop bullying. They achieve this by empowering those affected and by helping young people to support each other, as well as by shaping attitudes and changing behaviours. In order to successfully achieve this, Beatbullying needed to directly reach 'communities' of young people. Encouraging them to talk openly about bullying and work together as well as with teachers and parents in order to affect change. JazzyMedia was able to ensure that this was achieved.

What was the Campaign Objective?

Through JazzyMedia's unique access to schools, Beatbullying were able to directly reach Head Teachers and teachers as well as young people with communications and resources quickly and efficiently with zero wastage. We also received valuable feedback about the resources from the audience within one week of the communication being distributed. This helped the client in their development of new and supporting communications and resources.

What was the Solution?

JazzyMedia knew from previous Trend Research that some 11 - 14's felt under pressure, feeling unhappy and describing their lives as 'difficult'. 57% stated that they didn't/didn't always get sufficient guidance and support on their own wellbeing from their school/Government and 23% of pupils had either been bullied directly, or knew someone who had been bullied. Working in partnership with Beatbullying, communications included letters to Head Teachers, class resources and A0 posters which were prominently displayed within the Secondary schools.

What were the Results?

Feedback from the Secondary schools showed that the communications created high awareness: 'Really like the theme of these posters. It fits well with the topic of bullying which we are covering in PSHE courses' (Eastwood High School). The communications also prompted action: 'The posters have generated interest from students. Some have told me that they have registered and are using the service' (Sutton Centre Community College). Whilst Beatbullying stated that this level of impact and engagement was "priceless".

What were the Key Learnings of this Campaign?

It soon became clear that JazzyMedia could help Beatbullying reach 'communities' of children in Primary schools too! Encouraging children to talk more openly about bullying and to work together, as well as with teachers and parents to affect change. JazzyMedia helped to create and distribute a range of communications into Primary schools, including letters to Head Teachers promoting Anti-bullying week, lesson plans, a competition and engaging content on JazzyMedia's award winning Primary school website

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BudgetReach & FrequencyTarget AudienceMedia Used
£0 to £50kSecondary schools directly reaching over 640,000 11-16's
10 - 15Both
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
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