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KBH Transport Media - City of London Package

Provided by KBH On Train Media
Opportunity to reach a large, affluent audience of city professionals through train advertising on the KBH network.

Tell us about the Opportunity / What is it?

KBH provide high quality advertising opportunities on thousands of trains operating across the London and South East region. In-carriage Traincard advertising reaches a large, affluent audience at one of the lowest cost per thousand of all the main media. Our packages are designed to bring the advantages of a growing rail audience, fresh in-carriage environments and modern display units to advertisers. The KBH City of London package offers advertisers an excellent opportunity to reach a large, affluent audience of city professionals.

What is the Marketing Objective?

To build awareness of your brand. Train advertising also provides brands with the opportunity to educate consumers due to the nature of the environment were people have the time to indulge in more information.

How does it work?

Traincacrds are distributed across trains serving all London termini including Moorgate, Liverpool and Fenchurch Street station.Traincard panels are an intimate media, distributed across train lines to generate high coverage and frequency. Special formats such as train domination can be deployed to boost impact, add an experiential element or simply broaden the reach of your campaign.

Who's used it in the past?

Companies that have ran campaigns with us in the last 12 months who include: Lufthansa, Capital Spreads, Vodafone, T-Mobile, Orange, Ford, Mercedes, The Times, Insure & Go, Swiftcover, POM Wonderful, Sure for Women, Monarch Airlines, Selftrade.

Features / Benefits

Opportunity to reach audience in London and the South East efficiently, create a constant presence inside thousands of new trains and achieve massive standout in a fresh display environment. KBH also offer campaign effectiveness research solutions to meet your needs and budget.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kReach over 2.5 million rail passenger everyday.
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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