This idea is archived

Kiss - Sponsorship of evenings on Kiss 100

Provided by Bauer Media
Kiss is the number One station in London for 15-24s with a 7.6% share. Jez Welham fronts the number 1 show.

Tell us about the Opportunity / What is it?

Jez Welham fronts the number 1 show in London for 15-34s Mondays-Thursdays 7-9pm. This is an opportunity for ownership of evenings Monday-Thursday. An association with the Jez Welham evening show will give the sponsor access to a pure 15-34 audience, reaching receptive post peak listeners. Listenership is the biggest in London for this time of day and music is still mainstream with a slightly specialist flavour.

What is the Marketing Objective?

Sponsorship of evenings on Kiss will associate your brand with a young show whose listeners are really passionate about their music. Jez Welham is a "natural" on air and really connects with 15-34s, drawing in a huge music savvy audience every evening.

How does it work?

Sponsor receives 3 x 10 second sponsorship credits per hour per show -Trails to promote the show throughout the week - An Evening promotion included every quarter or at tactical times during the partnership (2 competitions in a 6 month sponsorship campaign, 4 in a 12 month campaign) - Unique & priceless benefits through longevity and interaction, i.e. closer brand relationship with Jez Welham and listeners - Website/red button activity to support.

Who's used it in the past?

This is a brand new opportunity.

Features / Benefits

This opportunity can be tailored to meet your needs. Ideal opportunity to get close to 15-34s post peak when they're winding down after college/work. Every night London's talking to Jez with the interactive live show. Great opportunity to bring a brand/product alive on air and extend the association off-air with online, red button, SMS etc.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details15-24s, 619,000 listeners each week
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service