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Les Miserables Anniversary screening live from O2 arena

Provided by Pearl and Dean Cinemas Ltd
Opportunity to be associated with this exclusive one-off screening and sampling across 64 Vue sites on Sunday 2nd October.

Tell us about the Opportunity / What is it?

This October, the legendary musical "LES MISERABLES" will celebrate its 25th birthday by making theatrical history with an international first - three different productions in London at the same time with a live broadcast via satellite to cinemas around the world from the 25th Anniversary Concert at the O2 Arena. A first for cinema VUE will be screening the event live across 64 sites. This is the perfect opportunity to target cinema goers as the wait in foyer for this event.

What is the Marketing Objective?

Raising brand awareness and encouraging trial of product

How does it work?

Be part of this exclusive one night event. Sampling is the perfect opportunity to get your clients product directly into the hands of cinema goers before or after the screening. Sampling is an effective and memorable way to promote your brand and with an average foyer dwell time of 15 minutes, cinemas are the perfect place to target a captive audience. We can offer sampling at a number of sites and activity can be scaled to meet your needs. A brand ambassador will be present at every event ensuring maximum impact for your brand.

Who's used it in the past?

In the past cinema sampling has proved to be a successful venture for many brands including Nivea, Baileys, Disoranno and Sony Ericson.

Features / Benefits

Getting your product directly in the hands of a specfic client demographic, as well as other cinema goers on the evening.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k10,000+ ABC1 adult cinema goers
45 - 54
55 - 64
LocationTimingsMarketing ObjectiveOpportunity Type
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