This idea is archived

LGBT Summer Events/PRIDE Sponsorship

Provided by Gay Star News
Target up to 5 million Lesbian, Gay, Bisexual and Transgender consumers at 4 of this Summers highest attended events.

Tell us about the Opportunity / What is it?

We are official media partners for four of this summer's biggest LGBT events: London Pride, Manchester Pride, Brighton Pride and and EuroPride in Marseille, France. This year the UK government made history when a majority vote passed in the House of Commons for gay marriage. France will also be celebrating their government passing gay marriage and the EuroPride festival will attract participants from across Europe. The combined audience will be ca. 5 million people and we would like to give you the opportunity to take part in these celebrations.

What is the Marketing Objective?

A promotional opportunity with numerous rewards including raising brand awareness, gaining brand loyalty, utilisation of our extensive digital and viral platforms + our extensive and comprehensive social network.

How does it work?

Participants will receive exposure throughout the entire summer season (May - September) with a mix of online advertising via the Gay Star News platform at, our extensive social network through Facebook and Twitter, and through sampling or give-aways in thousands of 'goodie bags' to be handed out at each of the events.

Who's used it in the past?

Current sponsors and partners include Lufthansa, Alfa Romeo, Lambrini, National Express, Travelex, Microsoft, British Museum, Illamasqua.... to name but a few. This opportunity is ideal for almost any brand in any market category including travel, fashion, technology, FMCG, health/beauty/pharmaceuticals, lifestyle, entertainment and many, many more.

Features / Benefits

Target up to 5 million consumers across 4 events; Sample your product or insert redeemable vouchers into the thousands of 'goodie bags' that will be handed out at these events; Advertise your product or service online to a national and/or international ABC1 demographic Editorial opportunities with an international news website including features, interviews and articles Utilise our comprehensive and extensive social network on Facebook and Twitter Achieve brand loyalty from a high spending demographic

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kUp to 5 million LGBT attendees of events
16 - 24
25 - 34
35 - 44
45 - 54
All Genders
LocationTimingsMarketing ObjectiveOpportunity Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service