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British Lions Rugby 2013 Tour Online & Mobile Sponsorship

Provided by Perform Sports Media
Get involved with the biggest sporting event this summer as the British Lions tour Australia for the first time in twelve years.

Tell us about the Opportunity / What is it?

We can give you access to the UK's largest online rugby audience through a combination of video, display and mobile. Our portfolio of premium websites allows Perform to deliver your campaign in a safe environment on sites you would want your brand to be associated with. Our full service offering is the platform for your brand to own bespoke high quality content in a branded player delivered to a mass rugby audience. In addition to this we will run high impact display solutions across our exclusive portfolio of rugby sites plus engaging bespoke formats on mobile.

What is the Marketing Objective?

Target rugby fans as they passionately engage with the British Lions tour of Australia. Targeting this audience during their emotive state will generate a positive response to your brand. The high socio-demographic breakdown of the rugby audience makes them the perfect audience to target as they have high disposable income.

How does it work?

Through OMNISPORT (our market leading international sports news agency) we will deliver breaking Lions news in unrivalled volume into the ePlayer (world's largest sport VOD broadcaster). The ePlayer distributes on over 500 UK publisher sites ranging from the rugby sections of national press titles (eg Independent, Telegraph, Guardian) to a pick of the best rugby specific websites (ultimate rugby, rugby world, rugby fix). In addition to this we can deliver high impact display formats on some of the UK's largest rugby sites including rugby365, Pitchero and Rugby Forum.

Who's used it in the past?

Previous sponsors of Perform rugby content have been: O2, Guinness, Sure For Men, Curry's / PC World

Features / Benefits

FEATURES: -Video / Display / Mobile. -Bespoke content. -High Impact engaging executions. BENEFITS: -Affluent audience. -Mass rugby reach. -Highly anticipated sporting event.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k2m Male 25-54, 4m Male 15+ OTS capped at campaign level
16 - 24
25 - 34
35 - 44
45 - 54
Male
Both
ABC1
C2
MOBILE
ONLINE / DISPLAY
ONLINE / VIDEO
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Jun 13 - 06 Jul 13BUILD AWARENESSBRANDED CONTENT / ONLINE
SPONSORSHIP / SPORT / RUGBY
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