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Magic - Sponsorship of Traffic and Travel on Magic 105.4

Provided by Bauer Media
The biggest sponsorship platform on Magic, with 118 bulletins at key times throughout the week.

Tell us about the Opportunity / What is it?

Sponsorship of all 118 traffic and travel bulletins on Magic London and Magic Digital. Traffic and travel is the ultimate sponsorship synergy, reaching the right person with the right information at the right timeā€¦. easing their journey to and from work, it is the ideal platform to communicate. Also reaches people in their cars at a time when they are being delivered traffic information, when their minds are focused on how to get around quicker; the bulletins makes life easier for them and listeners are attentive and in a good frame of mind to hear about your brand.

What is the Marketing Objective?

Frequency of message gives huge brand presence on the station.

How does it work?

This is the biggest sponsorship platform on Magic, with 118 bulletins at key times throughout the week. A sponsor will receive a sponsorship message attached to the 118 bulletins throughout the week, 22 Monday - Friday and 8 on a Saturday. The number of bulletins is heavier in breakfast and drive time, giving more presence at important times.

Who's used it in the past?

Traffic and Travel was previously sponsored by Green Flag and Beechams cold and flu.

Features / Benefits

This opportunity can be tailored to meet your needs. The biggest sponsorship platform available on Magic - 22 bulletins every weekday. High attention environment reaching affluent car drivers. An appointment to listen in that key breakfast and drive-time rush and throughout the rest of the day, Monday to Saturday. RDS increases reach of campaign - other station listeners hijacked! Listeners actively zone in and focus 30% more on traffic and travel information, compared to 20% for news.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsABC1 25-44 with a 60:40M:F split
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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