The biggest and best known sponsorship vehicle on London's number one commercial radio station!
Sponsorship of the Traffic and Travel gives a client huge impact across the station in key day parts such as Breakfast and Drive time. The sponsor will receive a short credit with every bulletin, creating a valuable association with the sponsorship property.
The Traffic and Travel gives Londoners valuable, relevant information which facilitates their journey to and from work. The sponsor benefits from the halo effect of the sponsorship and gains high impact coverage and a huge share of voice as a result.
The sponsorship runs in Breakfast and Drive time, Monday to Friday between 06:00 - 09:00 and 16:00 - 19:00. The sponsor receives 90 10" credits per week , each carrying a short branding message. Previous sponsors have utilised this vehicle to convey tactical messages and have changed straplines over the course of the activity to keep the association fresh. There is a minimum committment of 13 weeks for this property.
Strong association with a major sponsorship which over a minimum term of 13 weeks will generate huge share of voice for the sponsor