This idea is archived

Male changing-room branding in 157 UK Health & Fitness venues

Provided by QJ Media
Gym Media - use changing-room branding to target active male audiences in 157 UK venues (gyms, healthclubs, leisure centres).

Tell us about the Opportunity / What is it?

Marketers are increasingly adopting a healthy approach with the marketing and media communications. Introducing Gym Media. Communicate with active, affluent males, access 2.13m males over a 2 week period with QJ Media. The ‘health-and-fitness male’ is objective-led and therefore, is keen to pass on information learnt, by word-of-mouth communication.

What is the Marketing Objective?

Educating Consumers or Build Awareness

How does it work?

If you’re planning in the grooming, nutrition, health, financial, travel, automotive, fashion & accessories or lifestyle categories, the ‘Gym changing-room (male)' pack allows you to target active males in a health and fitness environment. The package allows you to dominate the male changing-room! It includes- SportAds (762mm x 508mm) – 2 panels per changing-room, MirrorAds (120mm x 120mm) – 4 panels per changing-room, LockerAds (250mm x 160mm) – 50 panels per changing-room and ShowerAds (1500mm x 600mm) – 1 panel per changing-room.

Who's used it in the past?

New opportunity for 2006; Lynx have used the changing-room with SportAds and sampling (P&G - Always have used the Female changing-room pack).

Features / Benefits

Gym Media allows you to target active, affluent, objective-led males who focus on themselves for the duration of the dwell period they are in the venue. In February 2006, a piece of independent research had been conducted for us on a P&G campaign (pre and post campaign research in test and control venues) which showed a majority of people chose their fitness venue based on proximity, and not based on the network or chain. QJ Media are contracted to over 600 health & fitness venues with the Fitness Industry Association (www.qjgroup).

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kFootfall over 4 weeks = 2.13m males
LocationTimingsMarketing ObjectiveOpportunity Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service