Use 6-sheet branding to target male audiences in 226 venues around the UK (gyms, healthclubs, leisure centres).
Communicate with active, affluent males, and access 1.53m males over a 2 week period with QJ Media.
The ‘health-and-fitness male’ is objective-led and therefore, is keen to pass on information learnt, by word-of-mouth communication.
Educating Consumers or Build Awareness.
If you’re planning the grooming, nutrition, fashion and accessories, health, financial, travel, automotive or lifestyle categories, the ‘6-sheets (male)' pack allows you to target active males in a health and fitness environment.
Package includes 6-sheet posters in high footfall areas (reception, gym, café, corridor to male changing-rooms, male changing-rooms).
Sure for Men, Cerruti Fragrances.
Gym Media allows you to target active, affluent, objective-led males, who focus on themselves for the duration of the dwell period they are in the venue.
In February 2006, a piece of independent research had been conducted for us on a P&G campaign (pre and post campaign research in test and control venues) which showed a majority of people chose their fitness venue based on proximity, and not based on the network or chain.
QJ Media are contracted to over 600 health & fitness venues with the Fitness Industry Association (www.qjgroup).