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Mary Portas iVillage UK Guest Editor SPONSORSHIP OPPORTUNITY

Provided by iVillage UK
Sponsor our second UK Celebrity Guest Editor, Mary Portas from "Mary Queen of Shops2, taking over

Tell us about the Opportunity / What is it?

We have our second UK Celebrity Guest Editor, Mary Portas of "Mary Queen of Shops", taking over the site next month. The idea is that the celebrity curates site content based on a theme, so this one would be Style (personal and household).

What is the Marketing Objective?

To gain access to today's most influential figures and to benefit from a mass social reach as well as alignment with insightful and exclusive content.

How does it work?

The programme will run for 4 weeks, be PR'd, heavily promoted by both the celebrity as well as ourselves, and will have huge presence on the site and engagement.

Who's used it in the past?

The Celebrity Guest Editor programme has been done on iVillage UK by Jo Frost (Supernanny) and in the US by the likes of Michelle Obama, Jessica Simpson, Alicia Keys etc.

Features / Benefits

Package of themed content from all verticals * Landing page to house and promote all elements * Top tier promotional plan * Video series option * Co-branded banner ads and fixed logo placement * Daily Newsletter promotion * Daily updated message from the editor * Social Extensions * Press Outreach * Promotional support from NBCU partners

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k
25 - 34
35 - 44
Main Shopper
LocationTimingsMarketing ObjectiveOpportunity Type
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