Sponsor our second UK Celebrity Guest Editor, Mary Portas from "Mary Queen of Shops2, taking over iVillage.co.uk
We have our second UK Celebrity Guest Editor, Mary Portas of "Mary Queen of Shops", taking over the site next month. The idea is that the celebrity curates site content based on a theme, so this one would be Style (personal and household).
To gain access to today's most influential figures and to benefit from a mass social reach as well as alignment with insightful and exclusive content.
The programme will run for 4 weeks, be PR'd, heavily promoted by both the celebrity as well as ourselves, and will have huge presence on the site and engagement.
The Celebrity Guest Editor programme has been done on iVillage UK by Jo Frost (Supernanny) and in the US by the likes of Michelle Obama, Jessica Simpson, Alicia Keys etc.
Package of themed content from all verticals * Landing page to house and promote all elements * Top tier promotional plan * Video series option * Co-branded banner ads and fixed logo placement * Daily Newsletter promotion * Daily updated message from the editor * Social Extensions * Press Outreach * Promotional support from NBCU partners
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