A factual entertainment TV series that follows the fortunes of a group of young footballers as they attend a soccer school.
A factual entertainment TV series that follows the fortunes of a group of young footballers as they attend a “soccer school”. The sponsor will become a media partner working alongside Match
-Sponsorship of all Match editorial activity within magazine
-Recruitment of players to the trials
-Coverage of the trials
-Coverage of the soccer school
-Coverage of the final
-Branding during all the filmed events - in turn giving the sponsor sampling and product placement (if relevant) opportunities
-Online campaign to run parallel with magazine activity
The marketing objective is to give a brand the opportunity to talk to the teen boys audience (8-16 year olds) one that is notoriously difficult to reach.
The Match Academy gives a brand the chance to interact with teen boys across a variety of media platforms and have complete ownership of the property. 10-15 players chosen to represent each team at each trial - one player chosen to go forward to the soccer skills school. The school will have one representative from each of the premiership teams. Separate trials will be held for each team and will be open to all under 12 years old. 20 selected players go to the match academy with an end of series battle at a premiership ground between 2 teams - North and South.
The Match Academy is a unique and exciting new property that has evolved out of the Match brand, the number one boys football magazine. Therefore, this is brand new opportunity.
This opportunity can be tailored to meet your needs. Working together with Match on The Match Academy a brand will receive the following.
-The creation of a bespoke combined logo for the activity
-Sponsors logo to appear on all communications
-13 weeks of exposure through terrestrial TV
-Real editorial integration into the magazine product
-Possible product placement e.g. football boots, as well as sampling opportunities
-Genuine multi-platform campaign functioning vertically throughout the Match brand