Target Urbanites with Metro, the UK's 4th biggest national daily. It distributes 1.1 million copies per day on public transport networks (trains, trams, buses, underground) and in high-traffic commuter zones and has over 2 million readers. It is designed to be read in about 20 minutes and contains bite-sized news wrapped with entertainment previews, listings, weather and travel.

Delivers incremental store sales. Drives awareness of store openings or new product launches. Provides Metro's endorsement.

Readers are recruited to the event through the paper through advertising (Online and in paper) & editorial. Ticketing to the event is handled by metro.co.uk/gimme and provides data capture. Metro provides full project management at the event including promotional staff, competitions, entertainment and refreshments.

Box Fresh testimonial: "The Metro Loves Boxfresh promotion was a huge success for brand awareness, association with the Metro Newspaper and for overall sales at both evenings. The event gave Boxfresh an insight into their typical customer and after following up with a questionnaire we realised just what people think about the brand. The response to the initial advertisement was phenomenal and much higher than we anticipated; it was just a shame the shops were not bigger to allow more people to experience the Metro Loves Boxfresh shopping evening!".

Relevant profile - Right urban centres. Right audience - Metro readers love to shop! Supported by the Metro editorial team.