This idea is archived - The world largest casual games site

Provided by Sunchaser media
Miniclip is a 10yr old casual games leader, hitting 70m people globally. Display, takeovers & adver-games, online & mobile

Tell us about the Opportunity / What is it?

Miniclip is a great destination to target kids, teens, students, adults and mums through one of the world's favourite online past time, casual games. It is a catch up activity, and users are very conducive to advertising within this environment. We can handle simple media buys, integrations and game builds to hit any number of campaign goals. Targeting by game genre, is a brilliant way to target different users. Action games for students, puzzle & time mgmt. games for mums, Multiplayer pool and poker for Adult males.

What is the Marketing Objective?

You can achieve your brand and engagement goals via Miniclip. Display media achieves great response due to not rotating in game pages, so having on average 13mins for the creative to cut through. Pre-roll, takeovers and in-game achieves great brand awareness. New, exciting and more ambitious goals can be achieved via Adver-gaming online and mobile.

How does it work?

Adver-gaming, we would take your communications brief, and integrate your messaging and brand/product into an engaging bespoke game. This would bring strong brand awareness in a number of target audiences. It can deliver strong replay value, further social and purchase actions. This can also live outside of Miniclip on client sites, Facebook profiles or on other partner sites.

Who's used it in the past?

FTSE 100 brands all over the world. Coca Cola, McDonald's, Universal Pictures, Playstation, M&S, Kellogg's, Sony Pictures, Doritos/PepsiCo, EA Games, Nickelodeon, Cartoon Network, Microsoft, Orange Mobile, 20th Century Fox, Google

Features / Benefits

Miniclip is the world's largest casual gaming website with over 70,000,000 uniques worldwide, and circa 6m in the UK. 2. Miniclip has three key audience categories; Kids & Tweens, 16-24s, Mums & Dads (35-54s). 3.SunChaser are working with Miniclip to evolve their ad solutions for brands to better engage with their target audiences.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k6m UK Unique users, 70m globally. Average dwell time 13mins
10 - 15
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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