Use current sporting events to drive a Mobile Phone based sweepstake fixed odds promotion.
Mirada offer the unique opportunity of Fixed Odds Sweepstakes as a promotional tool on the mobile phone. National or local (sporting) events drive the sweepstake mechanic. The mobile is the entry / redemption tool. The sweepstake is promoted by complimentary routes such as Outdoor, TV, OnPack.
To raise brand profile, drive sales and reward customers.
A football sweepstake, for example, can opererate in the following manner (the sweepstake driver can be any variable):
1 - Brand uses Mobile Football Sweepstake as promotional tool.
2 - Customer texts FULHAM to SMS shortcode.
3 - Mirada return a 'play card' eg "If Fulham score on the 20th minute you will win £50".
4 - Fulham score on 20th minute.
5 - Mirada return message "Congratulations! You've won £50! Take PIN 12345 to your local PayPoint store to claim your cash".
6 - Mirada validate PIN code with PayPoint and approve a £50 cash handout.
7 - Customer is elated
Daily Mirror, Daily Star, drinks & FMCG brands
High prize = happy customer.
Brand association with key sports events = high profile.
Mobile data collected = opportunity for continued marketing communication.