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Motorsport Sponsorship Opportunity from Spedeworth Media

Provided by Spedeworth
Cross platform media opportunity with the UK's largest short oval race promoters targeting an audience of males 16-54 & families

Tell us about the Opportunity / What is it?

Spedeworth Motorsports typically promotes 200 race events in the UK per year, covering 12 types of race formulas from the rough and tumble of the Bangers to the slick and fast action of the National Hot Rods. Individual race events are available for sponsorship or year long campaigns sponsoring an individual formula or series. Media opportunities feature large billboards/signs within the venue, TV sponsorship on our Sky Sports programme, sampling, print and online.

What is the Marketing Objective?

Raise awareness by way of billboard/signs/print/online/TV sponsorship idents etc. Engage and educate a family or male audience at the events with sampling and promotional opportunities. Associate your brand with a sport reflecting your brand values; courage, determination and success.

How does it work?

Stadium presence in terms of billboards/signs etc means your audience is exposed to your brand message at each race event whilst the audience is in a positive frame of mind. This drives brand recall and positive brand association. Online messages primarily appeal to the loyal race fans and will efficiently reach the audience throughout the race season. TV sponsorship will give your brand high impact standout.

Who's used it in the past?

Mercedes, BetFred, Domino's Pizza, CP Dynes are current sponsors. Spedeworth Motorsports built a bespoke sponsorship package suitable for my budget and campaign objectives. The team were helpful and flexible and delivered the campaign and results to a high standard. I enjoyed working with them and hope to again in the near future. (Mike Gateshill, BetFred).

Features / Benefits

Brand stand out, cost efficiency, audience participation. Added Value Available: Corporate Hospitality 1: Client hospitality box with food/drink to a major race event. Corporate Hospitality 2: The opportunity to drive a Superstox formula car or Banger. *Spedeworth will look to offer added value where possible. However, this is dependent on the level of investment made.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kAudience of 40,000 via live event, Sky TV & online coverage
16 - 24
25 - 34
All adults
LocationTimingsMarketing ObjectiveOpportunity Type
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