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Unmissable Advertising opportunities at Motorway Service Areas

Provided by Applied Media
Unique opportunities, Large Format advertising with high impact at gateway locations in 21 key MOTO Motorway Service Areas...

Tell us about the Opportunity / What is it?

The offer consists of prominent and unavoidable floor applied graphics at the front entrance to service buildings in Moto Motorway Service Areas (MSA). The system has been developed over many years to provide safe and durable large format surface applied advertising campaigns in prime locations subject to high footfall and even vehicular traffic. Moto are the largest provider of MSA's in the UK offering facilities to help customers unwind and relax whilst taking a break from their journey.

What is the Marketing Objective?

A unique branding and advertising opportunity to reach motorway users, and consumers, who make 126 million transactions per annum in Moto MSA's alone. A great opportunity to build awareness and influence consumers while in buying mode and at the point of purchase. Strategically selected locations allow the brand advertiser to come into direct contact with their consumers, effectively and innovatively reaching mass, difficult to reach audiences.

How does it work?

The large format 4 Plus,16 and 32 sheet graphic panels in prominent locations provide high impact advertising which the consumer cannot avoid as they walk into the main building of the Motorway Service Area. This unique system delivers a very high likelihood to see, while the prominence and size of this innovation attracts remarkable interaction.

Who's used it in the past?

Ford UK used the media to attain a 37% uplift in dealership tyre sales. The BMW 116i and Mini One hatchback gained brand awareness with Applied Media as well as the Murdoch Group pioneering the use of these graphics to create new high impact advertising locations within their outdoor retail environment. Please contact us for more details.

Features / Benefits

Target over 80 million cars, coaches, van drivers and truckers using the motorway network every day along with their passengers, the business community and emergency services. Applied Media are the only media owner to offer their unique and durable floor graphic system at UK motorway service areas to give 100% exposure to your brand or message.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kABC1 Adults, Motorway users, 126 million transactions p.a.
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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