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Multi-Platform Content Marketing with John Brown

Provided by John Brown Media
John Brown Media devises and delivers content marketing programmes for some of the world's best-loved brands.

Tell us about the Opportunity / What is it?

In simple terms, content marketing is the targeted distribution of sales messages in formats that don't feel like sales messages at all. The 'camouflage' comes from the exceptional value that the content represents to the consumer's lifestyle. And once the consumer's mind is captured, your sales messages are welcomed in. John Brown offers brands the chance to profile their content on a Multi-Platform scale through Social Media, Magazines,Websites,Apps and Mobile.

What is the Marketing Objective?

John Brown Media delivers a distinctive competitive edge across three core content marketing competencies. Editorial: An unrivalled publishing heritage means we know exactly what attracts and retains someone's attention. We know how to build their loyalty, and how to get them to share your content with their friends and family. Creativity: Our creative capability is built to serve the needs of major national and international brands. Media: The size and spread of our media departments guarantees complete media impartiality.

How does it work?

For example, our Edition magazine for John Lewis is now the UK's fifth most popular retail magazine, with an ABC of 484,991 readers. A recent survey revealed that 70% of readers visit more departments after reading the magazine; either in-store, online or via mobile, and 30% purchasing a product. Exceptional content marketing can also generate its own revenue streams.For example, beauty advertising in Edition is 9% higher than in the market overall.

Who's used it in the past?

Waitrose,John Lewis,Orange,RBS,Ocado,Manchester City Football Club and many more top brands!

Features / Benefits

John Brown can handle the complete multi-platform content marketing proposition for your brand, including; Websites,Social Media,Mobile,Apps,Video and Animation,Brand Positioning,Magazines,Catalogues and Advertising Sales.

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