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MultiChannel Sat/Cab TV Ethnic Youth Sponsorship - MEMS Channels

Provided by Digital Media Sales
Opportunity to cost effectively sponsor youth programming, across exciting Satellite/Cable Channels within the MEMS portfolio.

Tell us about the Opportunity / What is it?

MEMS represent a number of Ethnic TV channels all offering different audiences. Reaching various numbers of ethnic viewers. MEMS have specifically tailored this bespoke sponsorship opportunity for youth brands that want that little bit extra. Each channel can offer sponsorship/airtime packages broadcast at various times of the day, for example, 'Breakfast' 06.00 - 09.00, 'Afternoons' 13.00 - 17.00 or 'Peak' 19.00 - 23.00, all available Monday to Friday, wekends, or both. Or select a specific programme strand ie fashion, movies music type.

What is the Marketing Objective?

Build brand awareness amongst young difficult to reach ethnic consumers. Create and then reinforce associations between a brands inherit image and the well respected, targeted programmes across specific MEMS channels.

How does it work?

MEMS will arrange a 1-3 month sponsorship on a selection of specifically young ethnic channels. We also offer assistance with the creation of sponsorship copy if required (details on request). Our network of relationships, created since the inception of MEMS, offer clients direct, regular and professional access to the advertising market.

Who's used it in the past?

MEMS trade with the countries top 100 TV advertisers, both via their advertising agencies and directly. Advertisers carried include Mercedes, Barclays, Nintendo, British Gas, Nationwide, Bacardi, AOL. A full list is available on request

Features / Benefits

The sponsorship allows advertisers to become fully engraciated with one of the hardest to reach audiences in the UK. The ethnic youth, who are seen as cool, exciting and appealing, can make and break trends.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k
16 - 24Female
LocationTimingsMarketing ObjectiveOpportunity Type
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