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Mums & Kids brands: Sponsorship Opportunities in UK's best malls

Provided by Brandspace Ltd
Exclusive rights to target shopping mums & families in the UK's top malls.

Tell us about the Opportunity / What is it?

Sponsorship packages throughout UK's finest shopping centres (Lakeside, MetroCentre etc.) are available - ranging from advertising, brand owned lounges, crèches, baby changing rooms, play areas, family corners, kiddie taxis, washrooms, mall media (store guides, gift coupons, customer info desks), signage, seasonal decorations (grottos) and events. In addition we provide holistic solutions for brands to help with key aspects of creative, production & staffing needs; we professionally manage these opportunities, measure & activate them as per client brief.

What is the Marketing Objective?

For brands to increase their awareness, recall, trial & usage amongst existing and potential consumers nationwide, by targeting 'high spending, willing to engage' shoppers. Mums & children's brands have successfully met their marketing objectives by running brand campaigns that engage millions of their target audience in relaxed mall environs, bringing memorable brand experiences to them. By showcasing your brand amidst our premium clutter-free malls, you can position/differentiate your product, register customers & increase sales.

How does it work?

Brands share their objectives with us and we provide tailored solutions customised to meet their need. We also support brand campaigns/sponsorships with in-mall media and provide an understanding of all management costs upfront. This brilliant opportunity allows you to engage with at least 1.75 million mums (0-5 year old children) every year and to reach out to 2 million mums (6-10 year old children) p/a.

Who's used it in the past?

Partnerships have included Warburtons, Cow & Gate, Ribena, Special K, Heinz, Persil, Fisher Price etc. For more information regarding partnerships and opportunities like these please contact Louise Compton -0207 227 3712.

Features / Benefits

Partnering with UK's strongest mall portfolio (Capital Shopping Centres) brands have a chance to create long-term bespoke experiences that build saliency & add value to their target audiences. Besides engaging with a wide range of age groups/demographics, it also helps increase advocacy /active customer acquisition (malls are a strong platform to research, register, sample or sell there & then!). Sponsorship of relevant 'areas/zones' is both innovative & affordable and our research shows it has a high success rate.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k60% ABC1, 66% women, 77% couples&kids, reach 1 in 3 Britons!
0 - 9
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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