Network of 150 redeveloped NCP carparks situated in close proximity to retail centres across the UK, targeting affluent shoppers
Out of NCP's locations we offer interior advertising in 150 of their biggest, multi-storey redeveloped sites. This offers a strong opportunity to many advertisers, particularly retail clients looking to start that all important conversation with the shopper along their path to purchase. NCP's offer an audience who will be in a retail modal mindset that day - be it a specific shopping trip, or some time during a break from work, and therefore the opportunity to start this conversation earlier and without competitive media noise. This is what we call 'Park to purchase'.
The car park network allows clients to target this receptive audience in a solitary environment with no competing adverts and at a point before they head into the mixed message, convoluted arena of the high streets.
Bespoke sheetage are placed at the entrance to each car park and/or at the key junction(s). The door posters are placed next to ticket machines, entrance/exit doors and lifts.
We have audited entry and exit figures for each car park and as a result are able to provide solid impact figures based on real numbers.