This idea is archived

Nationwide Pre-retail Opportunity 'Park to purchase' - NCP's

Provided by King Media
Network of 150 redeveloped NCP carparks situated in close proximity to retail centres across the UK, targeting affluent shoppers

Tell us about the Opportunity / What is it?

Out of NCP's locations we offer interior advertising in 150 of their biggest, multi-storey redeveloped sites. This offers a strong opportunity to many advertisers, particularly retail clients looking to start that all important conversation with the shopper along their path to purchase. NCP's offer an audience who will be in a retail modal mindset that day - be it a specific shopping trip, or some time during a break from work, and therefore the opportunity to start this conversation earlier and without competitive media noise. This is what we call 'Park to purchase'.

What is the Marketing Objective?

The car park network allows clients to target this receptive audience in a solitary environment with no competing adverts and at a point before they head into the mixed message, convoluted arena of the high streets.

How does it work?

Bespoke sheetage are placed at the entrance to each car park and/or at the key junction(s). The door posters are placed next to ticket machines, entrance/exit doors and lifts.

Who's used it in the past?

New product

Features / Benefits

We have audited entry and exit figures for each car park and as a result are able to provide solid impact figures based on real numbers.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k6.2 million impacts per 4 weeks.
35 - 44
45 - 54
All adults
Main Shopper
LocationTimingsMarketing ObjectiveOpportunity Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service