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New Music Magazine Launches in Spring 2011

Provided by Sonic Media Group
DIY is launching a free monthly music lifestyle magazine alongside the existing cult website (400,000 readership per month)

Tell us about the Opportunity / What is it?

DIY Magazine is a new free monthly music lifestyle magazine targeted at the 16-30 age group. The existing cult website ( recently celebrated eight years of bringing the best alternative music to a readership of over 400,000 a month. The magazine will launch with a 40,000 print run and will be distributed trough fashion retailers, student unions and specialist record shops. Editorial will cover fashion, gaming, gadgets and music features with special editions to cover seasonal events such as festivals.

What is the Marketing Objective?

The DIY faithful are passionate about music, film, gaming &fashion. Eager to discover the next big thing & tell their friends, our readers actively shape the future of popular culture. With a core demographic aged between 18 and 25, DIY readers are happy to put their money where their collective mouth is. Tech savvy and vocal about their passions they spend their time at gigs, on social networks, blogging & investing in new trends and bands.

How does it work?

Display advertising; sponsorship of features: live, fashion, gear, breaking bands, film and gaming; editorial and cross-platform with online (web, e-mail, video pre-roll, social media) and events

Who's used it in the past?

Print title is a new opportunity, past online advertisers have included: Lacoste, BlackBerry, O2, Virgin, EMI, Xbox, Absolut, Beck's, Budweiser, Vodaphone, Fox, V2 Cooperative, Universal, Warner, Worldwide festivals, Integral, Wichita and Live Nation

Features / Benefits

One of the UK's leading music and lifestyle websites, DIY is the nexus of all things fresh and cutting edge in and around the world of independent and alternative culture. Serving a combined audience of innovators and early adopters over the last decade, DIY's heritage as purveyors of emerging acts and breakthrough trends, coupled with its front-line approach and revered editorial style makes them the voice to listen to. Not only featuring the finest in indie music, DIY Magazine reflects our readers' lifestyle tastes with editorial on gadgets, fashion, sport and film.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k400,000 readership per month
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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