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NEW! Title Sponsor - Target Asian audience throughout Europe

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Headline sponsor for a ground breaking Sky TV competition aired throughout Europe. Reach over 13 Million!

Tell us about the Opportunity / What is it? has teamed up with Brit Asia TV to present "Brit Asia Super Star" (BASS), the first ever British Asian talent competition. The competition is designed to find the best British Asian music artist in the UK - The winner receives a full CD single launch and begins the race for Christmas number 1! We're currently seeking a headline sponsor to benefit from full sponsorship of the program, TV coverage throughout the UK and Europe, Offline coverage throughout the UK and full online marketing.

What is the Marketing Objective?

With OOiZiT you gain mass exposure to this lucrative audience and affiliate your brand with British and European Asians, music and premium sponsor of the only Asian TV channel on Sky. With regional, national, European and online coverage your brand will benefit from the complete marketing mix.

How does it work?

With the TV show alone reaching over 9 Million people over the series, this is a fantastic opportunity for any brand to engage with a highly lucrative audience via the complete marketing mix. The competition runs over 4 months and consists of 4 key stages: . UK Audition tour - Started 5th Sept 2009. Covering London, Leicester (BBC India festival), Derby, Newcastle, Nottingham and Birmingham. . Judges filtering - Judges select 100 artists. . Quarter finals - Judges see 35-40 contestants per day to select 12 semi finalists . The Finals - One winner!

Who's used it in the past?

This is a brand new opportunity and offers YOU the chance to come onboard with a brand that has an exciting audience and a wide scope of activity planned.

Features / Benefits

. Title TV Sponsor - The Title Sponsor will appear at the start of each BritAsiaSuperStar TV show, at the start AND end of commercial breaks during the show (plus repeats) . Direct TV Advertising - 30 second ad during commercial breaks (plus repeats) . TV Series Promotional - Sponsor featured on all programme adverts . Full branding at all televised competition heats . Audio sponsorship of the voting lines . Ground marketing at the live finals . Offline marketing material . Celebrity endorsement of your brand . Full online advertising across 3 highly trafficked s

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsReach over 13m with a frequency of 3
16 - 24
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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