This idea is archived

New Year's Resolutions on Discovery Sponsorship Opportunity

Provided by Sky Media
Just some of the fantastic feel-good programming coming up this winter on Discovery Networks.

Tell us about the Opportunity / What is it?

Discovery Brand Solutions and Sky Media are pleased to offer the perfect sponsorship package for any advertiser aiming to target Women and housewives at a time when the nation begins to rue over-indulging at Christmas and wants to be inspired into making a positive change to their lives. Weight-loss, makeovers and other inspirational shows make this strand of programming a hot favourite among the target audience.

What is the Marketing Objective?

A fantastic opportunity to build awareness amongst a female audience at a time when they're still sticking to their new year's resolutions!

How does it work?

New Year's Resolutions would take the form of an on air message around key lifestyle titles: Three months' sponsorship of New Year's Resolutions from January to March 2010 across Discovery Home & Health, Discovery Travel & Living and Discovery Real Time. Sponsor would receive branding on all promotional material, 15 seconds opening and closing credits, and 10seconds/5seconds break bumpers. Programming includes; You are what you Eat: Gillian Moves In, Europe's Richest People and Ten Years Younger.

Who's used it in the past?

This is a new proposition and we look forward to working with a sponsor on this new venture. The package may suit a health, fitness, diet or beauty brand.

Features / Benefits

This is a fantastic opportunity to create brand affiliation with health, beatuy and lifestyle programming at a time when the nation are still sticking to those New Year's Resolutions. Additional programming includes; How to Make Millions, You are what you Eat, and Lottery Changed my Life.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details112 hours of programming across the campaign period.
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service