The challenge Nissan faced was two-fold. Firstly, to create a campaign that enabled Nissan to effectively communicate the CARED4 brand to auto-intenders at each stage of the customer journey. Secondly, to provide superior reporting to determine the true value of the campaign and programmatic display.
With extensive experience in the automotive industry and a thorough understanding of the sector's complex path to conversion, Ve was best-placed to tackle these challenges. Find out more...
Nissan is a Japanese multinational automotive manufacturer, founded over 80 years ago.
The company created CARED4, its signature used car programme, to give customers confidence when making a purchase. Buying a used car can sometimes raise concerns with customers, but Nissan's CARED4 promise is to provide excellent customer service and allay any concerns people might have. We measured click through and dwell time on site, as well a enquiries.