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Official apparel partner: Mudderella

Provided by Mudderella (part of Tough Mudder Ltd)
Opportunity to be the official apparel sponsor of the world's premier female obstacle run, incl. exclusive licensed sale rights.

Tell us about the Opportunity / What is it?

Mudderella is the world's premier female focused obstacle mud run and debut's in the UK in 2014, with 5 events in 2015. Our apparel partner receives official licensed product rights for Mudderella on-site/ online retail, and general retail. All Mudderellas are awarded a finisher T shirt from our apparel partner (50k in 2015), and these are worn regularly by women working out, giving great brand awareness outside the event itself.

What is the Marketing Objective?

Brand recognition, social engagement (300k Facebook fans), retail revenue, product demonstration, content generation.

How does it work?

Branded obstacle with photo inclusion in post-event album and video (average 60k YouTube views). Dedicated space in the merchandise tent. 15k people on site per event. Finisher Ts given out in prominent branded area at all events. 4,500 awarded 2014; 50,000 2015. Logo inclusion on all emails and UK website pages. 150k email database. Average 100k unique web visitors per month. Integrated Facebook posts geotargeted to UK fans. 300k Facebook likes, average weekly engagement 100k. Email integration opportunities.

Who's used it in the past?

Athleta (USA). Under Armour (Tough Mudder).

Features / Benefits

Opportunity to engage on site with 6k people 2014, 70k 2015. Digital messaging opportunities to 150k email database and 300k Facebook fans.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k15k people on site per event
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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