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Opportunities in Skymag - the UK's biggest circulating magazine!

Provided by Sky Media
Skymag gives brands the opportunity to get a message across to a targeted audience of 6.5m adults, in a cost effective way.

Tell us about the Opportunity / What is it?

Skymag is a magazine all about TV, for television enthusiasts who love home entertainment. Every editorial section from the Editor's letter to the final feature is all about making the most of your time in front of the TV. Over 56% ABC1 with an average age of 41 years old this is a highly valuable audience. Over 87% of our readers find the magazine 'entertaining' and 'useful' with 83% finding it 'interesting'.

What is the Marketing Objective?

Build brand awareness amongst a female ABC1 audience.

How does it work?

Skymag delivers a TV-loving audience at "point of sale" and over 79% refer to the magazine up to ten times*. It is read in the home, viewing decisions are made in the home, TV is viewed in the home. More than 74% tune into a programme they might not have watched after reading the magazine. Call the Sky Sports Advertising Sales team for either display advertising opportunities - or to create bespoke advertising solutions that will deliver a richer message to your target audience!

Who's used it in the past?

Skymag has worked with a large number of high profile brands across a variety of sectors.

Features / Benefits

No wastage whatsoever as every reader has Sky. Can the same be said for a traditional National Press campaign? It builds its coverage as soon as it drops with 75% of the Skymag audience delivered within 14 days of distribution. This is the only way most TV channels can afford to get their message across to such a targeted, but huge, audience. In fact, Skymag's audience of 6.5m is bigger than virtually all commercial TV programmes and similar in size to an average audience for The Ten O'Clock News

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsSkymag has an audience of 6.5m !
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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