AdSmart from Sky Personalised TV Advertising Platform

Provided by Sky Media
AdSmart from Sky can serve different ads to different households watching the same programme

Tell us about the Opportunity / What is it?

AdSmart from Sky is the revolutionary approach to TV advertising meaning businesses of all shapes & sizes can benefit from the unrivalled power of TV. With AdSmart, different ads can be shown to different households watching the same programme. This means brands & businesses can now advertise on the nation's favourite channels, but only to the audience that matters to them. The award-winning platform allows you to select households based on factors like age, location & affluence. AdSmart's precision radically reduces the costs, making TV possible for almost any business.

What is the Marketing Objective?

Thanks to AdSmart from Sky the power of TV advertising can now be used to greater effect by existing advertisers, whilst becoming accessible for the first time to niche brands, small & medium business (SMEs) & location-specific advertisers. This means that for many advertisers who previously deemed TV not part of their marketing mix, due to its mass market approach or cost, are now adding it to the blend or replacing their old methods of direct advertising. So if you've never used TV before or made an ad & you want help along the way, you are not alone & we're here to help.

How does it work?

AdSmart from Sky allows you to pick and choose from a range of households attributes. There are thousands of ways you can mix the attributes to make sure your ideal customers get to see your TV ad. The beauty of AdSmart is you don't have to track your audience by channel, time or programme; it only plays your ad when your selected audience is watching, so you can be sure every penny counts. You will only be charged if 75% or more of your advert is viewed.

Who's used it in the past?

To see how both local/niche brands and big names have used AdSmart from Sky in lots of unique ways visit or

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kSelect households based on factors like age, location & affl
16 - 24
25 - 34
35 - 44
45 - 54
55 - 64
Main Shopper
LocationTimingsMarketing ObjectiveOpportunity Type
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