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Opportunity to partner with The Rally of Scotland 2010

Provided by Rally of Scotland
Major international motorsports event - unique close up access for audience witness the action as well as LIVE TV coverage.

Tell us about the Opportunity / What is it?

RACMSA Rally of Scotland will be the penultimate round of the 2010 Intercontinental Rally Challenge (IRC) taking place from Friday 15th October - Sunday 17th October. The rally will be based in Perth and Stirling with two and a half days of competitive driving. This is a unique opportunity for a sponsor to create maximum exposure for their brand on this international event though live TV and spectators attending. Independent assessment post event calculated Media Value at £2M and Economic benefit to Scotland as £1.2M

What is the Marketing Objective?

- Unique access opportunity for spectators. - Close up access to the action of the event. - Build awareness. - Drive penetration. - Educate consumers. - Gain trial. - Give brand attitude. - Increase loyalty. - Recruitment.

How does it work?

Sponsorship is available on 3 different levels: Title / Presenting sponsor, Official sponsor categories and Official supplier. The 3 sponsorship levels include particular benefits to the investors. Please download the attached briefing document for more details.

Who's used it in the past?

In 2009 event partners included: Skoda UK - Official vehicle supplier; The Scottish Sun - Media partner; TW Steel - Official Supplier.

Features / Benefits

Being the penultimate round of the 2010 IRC series, RACMSA Rally of Scotland will draw a large audience in all areas including television, radio, web and spectators as the series draws to a climax. Eurosport will provide a minimum of 4 hours of live television coverage of four special stages with highlights of the event being featured in their schedule over the course of the event.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsApprox 30,000 spectators plus 16m TV audience.
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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