Major international motorsports event - unique close up access for audience witness the action as well as LIVE TV coverage.
RACMSA Rally of Scotland will be the penultimate round of the 2010 Intercontinental Rally Challenge (IRC) taking place from Friday 15th October - Sunday 17th October. The rally will be based in Perth and Stirling with two and a half days of competitive driving. This is a unique opportunity for a sponsor to create maximum exposure for their brand on this international event though live TV and spectators attending. Independent assessment post event calculated Media Value at £2M and Economic benefit to Scotland as £1.2M
- Unique access opportunity for spectators.
- Close up access to the action of the event.
- Build awareness.
- Drive penetration.
- Educate consumers.
- Gain trial.
- Give brand attitude.
- Increase loyalty.
Sponsorship is available on 3 different levels: Title / Presenting sponsor, Official sponsor categories and Official supplier. The 3 sponsorship levels include particular benefits to the investors.
Please download the attached briefing document for more details.
In 2009 event partners included:
Skoda UK - Official vehicle supplier;
The Scottish Sun - Media partner;
TW Steel - Official Supplier.
Being the penultimate round of the 2010 IRC series, RACMSA Rally of Scotland will draw a large audience in all areas including television, radio, web and spectators as the series draws to a climax. Eurosport will provide a minimum of 4 hours of live television coverage of four special stages with highlights of the event being featured in their schedule over the course of the event.