Mudderella is the world's premier female focused obstacle mud run and debut's in the UK in 2014, with 5 events in 2015. The partner will be given a bar area in the finish chute to serve reward drinks to finishers. They will also have exclusive pouring rights from the main paid bars on site in the after party areas.

Sampling, brand recognition, sales (exclusive pouring rights on site).

Branded obstacle with photo inclusion in post-event album and video (average 60k YouTube views). 10x10m space in the base area for bar. 15k people on site per event. Right to sample in finish chute with high media visibility. Logo on finisher t-shirt 4,500 awarded 2014; 50,000 2015. Logo inclusion on all emails and UK website pages. 150k email database. Average 100k unique web visitors per month. Integrated Facebook posts geotargeted to UK fans. 300k Facebook likes, average weekly engagement 18k. Email integration opportunities.

Strongbow Dark Fruits (USA)

Opportunity to sample to 5k people 2014, 50k 2015. Digital messaging opportunities to 150k email database and 300k Facebook fans.