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Opportunity to sponsor Sky News' dedicated sports round up

Provided by Sky Media
Sportsline is Sky News’ dedicated high-quality sports round-up, bringing comprehensive sports news from around the world.

Tell us about the Opportunity / What is it?

Sport plays a major role within Sky News. Due to our exclusive, multi-access agreements, Sky News broadcasts three times more sport coverage than any other 24-hour news channel. The opportunity exists to sponsor Sportsline, Sky News’ dedicated high-quality sports round-up programme, bringing comprehensive sports news from around the world. Produced by Sky Sports, Sportsline provides live news & footage on major sporting event including: Premier League, Test Matches, Champions League, Golf (including Ryder Cup), Rugby World Cup, Formula One, Six Nations Rugby...

What is the Marketing Objective?

Build brand awareness with broad upmarket viewers and premium news and sport services.

How does it work?

Monday to Sunday - 1 x 30 minute bulletin at 22:30 Saturday and Sunday - 2 x 30 minute bulletins at 17:30 and 18:30 Monday to Friday - 2 x 10 minute bulletins at 18:20 and 19:20 15" opening and closing sponsorship credit and 2 x 5" break bumber credit for each 30 minute programme. 10" opening and 5" closing sponsorship credit for each 10 minute programme. Total seconds per week = 590. All credits both visual and verbal.

Who's used it in the past?

The current sponsor for Sportsline in 2006 is The Sun newspaper.

Features / Benefits

Opportunity to communicate with a broad, upmarket group of viewers, averaging a higher disposable income than their terrestrial counterparts. Open to ideas to sponsor across different mediums available across Sky's platform.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500kAbc1 Men, 1.1m reach, all Men, 2.2m reach
16 - 24
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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