Sport plays a major role within Sky News. Due to our exclusive, multi-access agreements, Sky News broadcasts three times more sport coverage than any other 24-hour news channel. The opportunity exists to sponsor Sportsline, Sky News’ dedicated high-quality sports round-up programme, bringing comprehensive sports news from around the world. Produced by Sky Sports, Sportsline provides live news & footage on major sporting event including: Premier League, Test Matches, Champions League, Golf (including Ryder Cup), Rugby World Cup, Formula One, Six Nations Rugby...

Build brand awareness with broad upmarket viewers and premium news and sport services.

Monday to Sunday - 1 x 30 minute bulletin at 22:30 Saturday and Sunday - 2 x 30 minute bulletins at 17:30 and 18:30 Monday to Friday - 2 x 10 minute bulletins at 18:20 and 19:20 15" opening and closing sponsorship credit and 2 x 5" break bumber credit for each 30 minute programme. 10" opening and 5" closing sponsorship credit for each 10 minute programme. Total seconds per week = 590. All credits both visual and verbal.

The current sponsor for Sportsline in 2006 is The Sun newspaper.

Opportunity to communicate with a broad, upmarket group of viewers, averaging a higher disposable income than their terrestrial counterparts. Open to ideas to sponsor across different mediums available across Sky's platform.