Sky and FX are delighted to offer the opportunity to create a unique association with the UK Premiere of TRUE BLOOD Season 3
Sky Media and FX are delighted to offer an advertiser the opportunity to create a unique association with the UK Premiere of TRUE BLOOD - Season 3; from Alan Ball, creator of the award-winning Six Feet Under. After airing on FX, True Blood has been repeated by Channel 4 and continues to be a huge success. The series has a loyal fan base eager for the return of this hit drama, providing a great opportunity for a sponsor to build brand awareness with these audiences.
Great opportunity for a sponsor to build brand awareness with this audience of loyal fans.
All programming included in the sponsorship could be branded as '(Brand Name) sponsors True Blood Season 3 on FX. The branding and tag line would appear within the credits to add cohesion to the package. This also means that the same sponsorship credits can be used for each sponsored programme if desired. Scheduling begins in spring 2011 with 12x60" episodes. There will also be 3x repeats of each new episode shown every week. There will be a total of approximately 48 hours of sponsored programming and 384 sponsorship credits (including repeats). Please see attachment.
The global drink company Southern Comfort signed on to sponsor season 2 of the series.
Previous sponsorship of the True Blood series has proved a great success with Sothern comfort gaining from extensive press coverage of their sponsorship in grocery and marketing trade publications; badging on all outdoor and print ads (to the value of a £1m marketing spend); desk drops of Sothern Comfort and True Blood drinks to key TV and trade journalists and a competition on the FX website to win a holiday to Louisiana provided by Southern Comfort and the Louisiana Tourist Board.