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Oscars Awards Package for upmarket ABC1 audience

Provided by Pearl and Dean Cinemas Ltd
A great opportunity to be associated with upmarket and critically acclaimed films during the awards season.

Tell us about the Opportunity / What is it?

Pearl and Dean provide advertisers with innovative communication solutions to capture the imagination of cinemagoers via a wide range of both above-the-line and below-the-line media solutions. The Oscars Awards package provides advertisers with the opportunity to be associated with upmarket and outstanding quality films. It offers guaranteed admissions and targets a key ABC1 audience at the start of the year.

What is the Marketing Objective?

Build brand awareness over a 6 week period and engage with a discerning audience.

How does it work?

Advertisers can book a 30" spot around some of the key releases for the awards ceremonies whilst enjoying guaranteed admissions over a 6 week period. Key releases during this period include: 127 Hours from director Danny Boyle, The King's Speech starring Colin Firth, True Gift - the new film from The Coen Brothers starring Matt Damon and Jeff Bridges, Hereafter - directed by Clint Eastwood, James Cameron's Sanctum, from the director who brought us Avatar and many more. Please see attachment for further details.

Who's used it in the past?

Previous advertisers include Sony, Mitsubishi, Peugeot, Toyota, AXA and Saab.

Features / Benefits

Associate your brand with outstanding quality films during the awards season. The Awards package offers guaranteed admissions over 6 weeks with early booking incentives for advertisers. Cinema advertising allows brand to reach a relaxed and receptive audience who are in an anticipatory frame of mind. Nowhere offers dramatic creative impact of the big screen where audiences can fully engage with the on screen action.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k3,654,348 guaranteed admissions
16 - 24
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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