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Partner with 'Beat The Instructor 2011'

Provided by Dennis Publishing Ltd
Partnership initiative between British Military Fitness and Men's Fitness / Health & Fitness magazines.

Tell us about the Opportunity / What is it?

The Beat the Instructor (BTI) challenge is a partnership initiative between British Military Fitness (BMF) and Men's Fitness (MF) / Health & Fitness (HF) magazines. BMF and Dennis will create a circuit of exercises that we will challenge the British public to beat a British Military Fitness trainer. The public will take part in a fitness challenge consisting of 8-10 exercises in a row. Competitors who Beat the Instructor will be given a prize, certificate and will have their times posted on a separate leader board as well as appearing in Men's Fitness and Health & Fitness.

What is the Marketing Objective?

Opportunity to build awareness of your brand and become associated with British Military Fitness.

How does it work?

Dennis are offering brands the exclusive opportunity to partner with Dennis and British Military Fitness and become title sponsor of the "Beat the Trainer" Challenge. The 360 degree partnership will include, magazine editorial and advertorials, on-line sponsorship of the BTI micro-site hosted on MF and H&F and sampling and branding at the BTI challenges and final event. Sponsor inventory will include: "BEAT THE INSTRUCTOR" Branded T-shirts for BMF instructors & winners, 60 branded BMF vans, branding at the grand final, on all editorial features, across microsite and more.

Who's used it in the past?

This is a brand new partnership opportunity available for brands.

Features / Benefits

This sponsorship opportunity will give brands access to all three partners' databases and continue the association the brand have with the military using their brand ambassador from the Royal Marines Brain Cole. Ads promoting the challenge and the final event will also appear in relevant Dennis Publishing titles both on-line and off. (Titles include Viz, Bizarre, PokerPlayer, and others) they will all carry sponsors Beat the Instructor branding.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kReadership: Men's Fitness: 597,000, Health & Fitness: 85,593
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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