National Roadshow of experiential engagement using augmented reality and supporting media reaching over 1.4million people.
Imagine stroking a cheetah or being surrounded by tropical butterflies - how cool is that?! A year-long partnership packed full of fun and adventure and tailored to meet your objectives. With an eight venue national augmented reality roadshow bringing to life wild animals, kids can be transported into the jungles and savannahs and give them the opportunity to look like they are touching the animals.
Augmented reality is a great way for kids to interact with a brand and really creates the wow factor. Working with Chester Zoo in this way will give your brand standout, communicating with kids and parents using new technology and face to face engagement.
With a dedicated campaign project manager and the support of Chester Zoo's experienced and skilled marketing team, as well as a key team of external experts we will bring to life the partnership. The generic concept of adventure can link closely to your product and we'll work together closely at every stage of delivery.
This is a brand new opportunity.
Experiential activity will be a series of animations and films targeted at your audience. The animations would be used online as well as in stores and at the zoo. We'll run competitions in stores to win family visits to the zoo (incl overnight stays). Plus outdoor and online media campaigns and radio.