Great opportunity for brands to work license FREE with 20th Century Fox who are launching Bride Wars on 9th Jan 2009 in UK Cinemas. The ultimate comedy chick flick starring Anne Hathaway and Kate Hudson about dream weddings, BFFs (best friends forever), and bridezillas. Relevant and relatable to most women (dream wedding) this is the ideal film for a brand to work with to specifically target women in 2009.

- Build brand awareness - Increase brand loyalty - Big brand feel by associating with big cinema blockbuster - Build brand attitude - Drive sales through creating licensed products or promotions

Partner with Twentieth Century Fox, a leading International film distribution company for opportunities to link your brand with Bride Wars. - Exclusive & FREE Category Rights - Use of Film Assets - FREE Prize Fund (dependent on how much a brand will be promoting the film). This can include preview screenings and screening programmes, exclusive movie premiums, money-can't-buy prizes & trade Incentives.

Galaxy with Devil Wears Prada (click on VIEW ALL OPPORTUNITIES above) to see this fantastic case study of how the brand optimised the partnership. Diet Coke partnered with Down With Love. In Her Shoes with Nine West and Gillette Venus Divine (Nine West did a cross promotion with Gillette, with an on-pack promotion offering 15% off shoes from nine West. There was also in-store activity including a competition to win a trip to NY)

Film association is a proven way of driving sales. Companies have seen significant sales increase when they've used movie association as part of their marketing plans. Depending on your marketing objectives movie association can be used to build brand awareness, increase loyalty, brand attitude and big brand feel. Unlike any other medium, cinema can combine high impact brand building on screen with direct brand experience in the auditorium or foyer with sampling, promotions and competitions.