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Partner with the inaugural European Mudderella event

Provided by Tough Mudder
Engage with ABC1 females in Tough Mudder's spin off 10k obstacle run designed by women and for women.

Tell us about the Opportunity / What is it?

Mudderella is launching in Europe for the first time! It is a spin off event of Tough Mudder, comprising a 5-7 mile obstacle run for women (men can also run as part of a female-led team). The core of the brand is based on Mudderella's belief that you can take on this challenge, and you deserve to do it. The event creates a true sense of achievement, encouraging and empowering Mudderellas to accomplish goals. It is challenging but fun. It inspires participants to have a good time, laugh and enjoy themselves. Mudderellas never put each other down, they lift each other up.

What is the Marketing Objective?

Opportunity to sample to 4000 women when they are at their most engaged and achieve valuable brand association with an event that is set to grow exponentially across Europe in 2015 following dramatic success in the US in 2013 and 2014. Great digital marketing opportunity through high engagement of Mudderella's with our Facebook and email communications to create and share innovative content.

How does it work?

Exceptional sampling and brand awareness opportunity for apparel, sports nutrition, beverage and cosmetics partners (although other approaches welcomed). Prior to the event women are invited to visit the decoration tent for body paint, accessories waterproof makeup. On course, food and drink stations keep Mudderella's fueled while they run. Option for partners to brand obstacles. At the finish Mudderellas receive a headband, T shirt (branded with all partner logos), food and drink product. Partners are included in all emails and all web pages of Mudderella.

Who's used it in the past?

Chrysler, BEAR Nibbles, Athleta, Lucozade

Features / Benefits

Branded obstacle (see deck for examples) - great for digital content and brand awareness. Logo inclusion on emails/website/videos. Logo on all finisher T shirts. Dedicated social media inclusion. Email integration opportunities. IP rights. Category Exclusivity . Activation space in the base area for sampling and consumer engagement. Pricing: £10k (cash/ contra/ combination) including obstacle and digital rights; £5k on-site sampling only. Opportunity to sample on course (selected categories)

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k4000 participants; 60% have children; additional spectators
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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