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Partnership opportunities with Dragonball summer DVD release

Provided by Twentieth Century Fox Ltd
Partner with Dragonball - the DVD live action adventure of the summer.

Tell us about the Opportunity / What is it?

Based on the popular DragonBall franchise featuring a comic book series, three animated series aired in over 40 countries worldwide, 17 animated feature films and over 40 video games. DRAGONBALL Z comes to life in live action for the first time in the 24 year franchise (Think Transformers, Fantastic 4).

What is the Marketing Objective?

Movie association is a powerful in building brand awareness, increasing loyalty, and creating that big brand feel!

How does it work?

We are offering an opportunity to partner with Twentieth Century Fox on the DVD release of Dragonball. Involve your brand in the DVD release of the Summer, there is an opportunity to create bespoke promotions - anything from an in-pack promotion to a fully-coordinated campaign. This would include character and logo usage on your brands, campaigns and promotions.

Who's used it in the past?

This is a new film release, however previous successful campaigns include, In Her Shoes with Nine West and Gillette Venus Divine (NIne West did a cross promotion with Gillette, with an on-pack promotion offering 15% off shoes from nine West. There was also in-store activity including a competition to win a trip to NY).

Features / Benefits

Companies have seen significant sales increase when they've used movie association as part of their marketing plan. Depending on your marketing objectives movie association can be used to build brand awareness, increase loyalty, brand attitude and big brand feel!

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kTeens, Tweens and Families.
0 - 9Female
LocationTimingsMarketing ObjectiveOpportunity Type
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