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Partnership Opportunities with the Homeless World Cup

Provided by Homeless World Cup
A fantastic opportunity to partner with the Homeless World Cup, a World class annual international football tournament.

Tell us about the Opportunity / What is it?

The Homeless World Cup uses football as a catalyst to encourage people who are homeless to change their lives; and to change the attitudes of governments, media, public and key influencers to create better solutions to homelessness around the world. We do this with a world-class international football tournament uniting teams of people who are homeless to take a once-in-a-lifetime opportunity to represent their country. And by triggering and developing grass-roots football programs in over 70 nations currently engaging 30,000 homeless players all year round.

What is the Marketing Objective?

Postive brand alignment and employee engagement. An opportunity to align your brand with an innovative, progressive global and local program. Build your brand profile and engage with your key stakeholders with a powerful, positive message for the world, whilst utilising the opportunity of employee engagement.

How does it work?

As a Founder Partner of the Homeless World Cup you will have Tournament branding including: brand to be displayed on two pitch boards on the main pitches used to stage matches, media backdrop, venue theming material, presence on official website, advertising in / on the official tournament guide publication, VIP invitations for key executives to attend official hospitality activities associated with the Homeless World Cup and to attend matches. There is also an option to create an employee or client volunteer programme at Homeless World Cup to motivate, engage and inspire.

Who's used it in the past?

As a Founder Partner of the Homeles World Cup you will join the leading global brands Nike, Vodafone Foundation and UEFA. Global Ambassadors of The Homeless World Cup include Eric Cantona and international footballers Didier Drogba and Rio Ferdinand.

Features / Benefits

The Homeless World Cup offers partners valuable corporate, social and brand opportunities; a unique opportunity to participate in a radical, profound and pioneering social impact not seen before in social inclusion projects, one that is adaptable to the needs of any community in any society and can demonstrate your commitment to social responsibility. 93% of spectators surveyed at the Copenhagen '07 Homeless World said they were more positive about a corporate that supports the Homeless World Cup and 85% viewed partners of the Homeless World Cup as making a difference.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250k2,000 pieces of global media valued at $3million.
16 - 24
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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