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Partnership opportunity for Midweek Racing with Northern Racing

Provided by Northern Racing
A fantastic opportunity for a suitable brand to become an 'official partner' of midweek racemeetings across our 10 racecourses.

Tell us about the Opportunity / What is it?

Northern Racing Ltd is a customer service driven group of 10 racecourses and 1 golf course, each course is a unique and versatile venue which, although specialising in horse racing accommodates many other commercial and leisure activities. We have developed a fantastic opportunity for a suitable brand to become an 'official partner' of midweek racemeetings across our 10 racecourses.

What is the Marketing Objective?

A fantastic opportunity for a suitable brand to become an 'official partner' of midweek racemeetings across our 10 racecourses.

How does it work?

140 fixtures take place across our 10 racecourses in a calendar year; 150,000 paid attendance with 250,000 in attendance including hospitality guests, owners & trainers. Our intention is to work together with you to identify how a partnership might be structured to work best for your brand and commercial objectives. In the meantime we anticipate that your sponsorship may include, for example: Substantial website branding, Branding as official supporter within annual racecourse publications and Full page advertising within all race day programmes.

Who's used it in the past?

For additional information please contact Jo Miller via the contact details tab.

Features / Benefits

Access to discounts on non-race day venue hire for conferences, meetings, roadshows or other events. Access to racecourse databases for direct marketing purposes. Branding/advertising within customer booking confirmation emails. Branding and advertisements on racecourse TV at every fixture, streamed through out the racecourse including all private suites. Collaborative PR. We would be keen to explore additional ideas in partnership with to ensure the successful activation of the sponsorship and maximise PR through quirky and innovative ideas.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kOver 150,000 annual attendees, 50% of whom are aged 55+
45 - 54
55 - 64
65+
Both
AB
ABC1
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBRAND STATUREEXPERIENTIAL
SPONSORSHIP / SPORT / HORSE RACING
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