Partnership Opportunity - Radio City Hits Live 2020 in Liverpool

Provided by Bauer Media
After a sell out gig in November, Radio City Hits Live returns to the M&S Bank Arena in Liverpool on Friday 22nd May.

Tell us about the Opportunity / What is it?

This is your opportunity to be part of Liverpool's biggest pop party as our HEADLINE PARTNER. The hottest artists will line-up to perform for over 8,000 fans! As content providers we work really hard to ensure that our listeners experience is as rich as possible. So, when it comes to our events, that means working together with our Partners to weave their brand into the content & deliver brand integration, based on clear objectives. As headline partner your brand logo will be included on the press wall used for artist photos. This is featured in local and national press.

What is the Marketing Objective?

As our Headline Partner we'll integrate your Brand into all associated media. Based on your objectives & 2020 strategy, we'll work with you to create Commercial Branded Content aligned with Radio City Hits Live. A comprehensive digital and social strategy will sit alongside the on air elements of the campaign.

How does it work?

6 week campaign on Radio City from 13th-22nd May 2020. Event promo trails building excitement & awareness for LIVE, putting your brand next to our LIVE artist. 10" sponsorship credit promoting your brand name & key messages. Association with Radio City LIVE line-up Breakfast Show announcement. 1 week spotlight airtime post event from 23rd-31st May, increasing brand awareness for your business. Over 7 weeks, you will receive 402 spots on Radio City & reach 481k. A comprehensive digital & social strategy will sit alongside the on air elements of the campaign

Features / Benefits

As our Headline partner you will have access to additional opportunities to showcase your brand including Branded Content Moment, Co-branded Orb Drop, Gifting to artists, Product Placement and Screen Production Loop Inclusion. 25.51% of the population living in Radio City's transmission area, will hear your campaign 15.16 times each.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kCore target audience 15-44's
16 - 24
25 - 34
35 - 44
Female
Both
ABC1
LOCAL MEDIA
NATIONAL PRESS
ONLINE
RADIO
SOCIAL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, West31 Mar 20 - 22 May 20BUILD AWARENESSEVENTS
SPONSORSHIP / MUSIC / POP
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