Partnership Opportunity: Summer of MTV Music

Provided by Sky Media
Five awesome music festivals, one unforgettable summer! In 2022 we're bringing you on the road for MTV's Summer of Music.

Tell us about the Opportunity / What is it?

Five awesome music festivals, one unforgettable summer! In 2022 we're bringing you on the road for MTV's Summer of Music. Join us as we celebrate some of the coolest up and coming festivals across the UK and unlock opportunities for your brand. The festival scene is back and bigger than ever with festival-goers excited to finally get back after a two year hiatus. So in 2022 MTV will be spending the summer showcasing some of our favourites!

What is the Marketing Objective?

Your brand and MTV will be going to visit each,, documenting MTV's Summer of Music via a bespoke media led partnership. We will take brands to the heart of the UK Festival scene - creating content and partnering with music events up and down the country. Ensuring we deliver unmissable impact, MTV's Summer of Music will be tailored to a brands objectives.

How does it work?

TV Activity: As a linear led partnership, a brand will receive full linear support running across the summer, including promotional assets and airtime to promote the association with MTV's Summer of Music. Plus opportunity to amplify the partnership through: Social Support: Opportunity to create bespoke social content to amplify the partnership. MTV Talent: We will leverage our relationship with MTV talent for a talent fronted campaign. On site activations: Explore OTG activations at the festivals, bringing your brand to life and connecting with festival goers first hand.

Features / Benefits

3rd - 5th June - In It Together, Margam, Wales - 20,000 people capacity, per day. • 4th June - Live at Leeds in the Park, Temple Newsam Leeds - 15,000 people capacity. • 17th - 19th June - Strawberries and Creem, Childerley Orchard, Cambridge - 17,000 people capacity, per day. • 28th - 31st July - Kendal Calling, Penrith, Lake District- 30,000 people capacity, per day • 30th July - Made, Dunstall Park, Wolverhampton - 20,000 people capacity *Festivals subject to change*

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
North, South, Wales03 Jun 22 - 30 Jul 22BUILD AWARENESSEVENTS
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