Partnership Opportunity - The Royal Edinburgh Military Tattoo

Provided by Smart Outdoor (IAMCATZ Ltd)
The Royal Edinburgh Military Tattoo is an iconic brand that's one of the biggest events in Scotland.

Tell us about the Opportunity / What is it?

The Royal Edinburgh Military Tattoo has gone from humble beginnings to an iconic brand that puts on one of the biggest events in Scotland. It is part of the Scotland story on a local, national and international level. The Tattoo is well loved & has a strong positive emotional connection to their audience as well as the wider Scottish & UK population. The Tattoo is engaged deeply in the tourism sector & an ideal platform for amplifying Scotland as a destination.

What is the Marketing Objective?

This is the ideal opportunity for you to associate your brand with an iconic event. The Tattoo has a flexible advertising philosophy in order to shape campaigns perfectly to our client's objectives. We celebrate unity with a balance of tradition and modern heritage, excellence and entertainment, quality and authenticity, reputation and innovation.

How does it work?

This is the ideal opportunity for you to display your brand on the biggest & best full motion digital screen in Scotland - 84 square metres (5x of D48). The screen will be located on Castle Hill, Esplanade, Edinburgh Castle. There will be a range of commercial opportunities to embed & position your brand alongside the Royal Edinburgh Military Tattoo eg: arena sponsorship/naming rights, sponsorship opportunities around music concerts. We offer a flexible advertising philosophy in order to shape campaigns perfectly to your objectives.

Features / Benefits

* Display your brand on the biggest & best digital screen in Scotland. * We are in our 70th year in Edinburgh and have sold out for the last 21 years. * 7 out of 10 people in the UK are aware of the Tattoo and 9 out of 10 in Scotland. * 97% of people attending the show rate it as good or excellent and would recommend us to their friends. * The Show has been seen live by over 14m people. * Over 4m viewers on the BBC Bank Holiday broadcast in the UK & an International reach of 100-300m each year. * Over 4,500 VIP's attend the Event in Edinburgh each year.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kThe majority of Tattoo customers are of ABC1
All adultsBoth
ABC1
OUTDOOR / AMBIENT
OUTDOOR / DIGITAL OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
Scotland01 May 22 - 30 Sep 22ENGAGEMENTSPONSORSHIP / ARTS
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