Brands can reach a young, female, upmarket audience & build an association with the worlds' hottest stars.
The E! People's Choice Awards are offering brands an opportunity to reach & engage with a young, female, upmarket target audience across multiple platforms & build an association with the worlds' hottest stars of film, TV, Music & pop culture! A sponsor will have exclusive ownership of the PCA's in the UK. From the multi-platform build up to the awards through viewer voting & naming rights to a UK award, to having their brand featuring in the middle of the action live on the red carpet with a custom content plan.
Build up: 4th Sept-9th Nov 2019
Live Event: 10th Nov 2019
An awards show for a new era. E! put the fans first and let them have a voice by voting for who and what is celebrated. The E! People's Choice Awards hosts talent from emerging through to established icons. This is the culmination and definitive review of the pop culture year from music, TV and film.
We can work with advertisers to create bespoke, brand integrated partnerships to seamlessly fit into the content. A few examples could be:
Custom Brand & Influencer content
• Content shot in LA in the days leading up to the award show
• Influencer interviewed on the red carpet
Dress the Host
• Let the fans decide what the UK host will wear on the red carpet.
Ultimate Fan Experience
• Viewer competition giving brand's customers an opportunity for a 'money can't buy' VIP experience in LA, to attend the
award show and walk the red carpet.