Partnership Opportunity with Kerrang!'s - K! Pit

Provided by Wasted Talent
Partnership opportunity for a brand to associate themselves with Kerrang!'s K! Pit.

Tell us about the Opportunity / What is it?

Partnership opportunity for a brand to associate themselves with Kerrang!'s K! Pit. The K! Pit consists of 24 x live shows filmed in front of 50 competition winners at Blondies Bar in Clapton. The footage is edited and then streamed via Kerrang! and artist's Facebook page, and then lives on YouTube. Previous artists include Parkway Drive (Bloodstock headliners), You Met At Six (2000 Trees headliners) and Fever 333 and SWMRS (both 2019 Kerrang! Award winners). The show has hit 2.9m views and has become the must watch weekly show in live rock msuic online.

What is the Marketing Objective?

A partnership with Kerrang!'s K! Pit gives brands the opportunity to build awareness amongst an audience that is independently-minded, media-savvy and brand literate.

How does it work?

Campaigns around The K! Pit includes the following integration - branding on announcement of show across Kerrang! Socials. Venue branding, sampling + gifting. On screen-branding of final edit. Inclusion in promotion of roll out of stream across kerrang.com and socials. Branding in all magazine editorial and promotion relating to The K! Pit.

Who's used it in the past?

Rizla

Features / Benefits

Kerrang! can deliver integrated campaigns that have connected with an audience that cannot be reached by other media organisations.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsKerrang!'s appeal is genuinely diverse: 65% male, 35% female
16 - 24
25 - 34
Male
Both
ABC1
C2
MAGS / CONSUMER
SOCIAL MEDIA
UNUSUAL
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All Regions, GLOBALAll YearBUILD AWARENESSEVENTS
SPONSORSHIP / MUSIC / ROCK
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