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Partnership opps tgt 18-34s - Wales "Escape Into The Park" event

Provided by Live Nation Ltd
An excellent opportunity to build brand awareness amongst a fun-loving 18-34 year old audience at Wales' biggest dance festival.

Tell us about the Opportunity / What is it?

Wales' biggest dance festival returns for another year at Singleton Park, Swansea. Escape into the Park was a huge sucess in 2008; the sun was out, people turned out in force and a great time was had by all. The ledgendary Underworld returned to the stage for the first time in years to perform an exclusive closing set on the main stage which will be remembered for years to come. Being labelled as Wales' biggest event is no mean feat so be assured that the 2011 offerings will not disappoint. 2011 headliners yet to be announced.

What is the Marketing Objective?

Build brand awareness amongst a fun-loving 18-34 year old audience.

How does it work?

There are various opportunities available - Packages available for discussion include; presenting partner, stage sponsor, brand partner, press sponsor & event sponsor. Sponsors receive a promotional campaign that includes event advertising, flyers, posters, venue advertising, in store promotions, E-flyers & e mailing, pre-event promotions and press competitions. As well as multi-media PR endorsements in youth targetted media channels. Please see website for further details.

Who's used it in the past?

Big brands have sponsored this event in the past, including Kiss FM and Tuborg.

Features / Benefits

- Over 25,000 18-34 year old adults will attend this one day event, which has been hailed as the biggest day in the Welsh clubbing calendar. - It has proved itself as a sell out successful event.- The Live Nation sponsorship team have had a large amount of experience delivering and managing the events for previous sponsors.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k25,000 18-34 yr old adults during one day event
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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